An overwhelming majority of readers of a national Consumer magazine stated they are highly satisfied with their independent pharmacy experiences, as compared with experiences the national chains. While customers said they generally were  irked by long waits and lagging service at some big-box chain stores. "Chalk one up for the little guy. They found that the independents made fewer errors, offered swifter service at the pharmacy counter and were more likely to have medications ready for pickup when promised.

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More than 90% of Consumer readers gave independent drug stores (like Good Neighbor Pharmacy) top scores across the board for pharmacists' knowledge about drugs and other products, helpfulness and courtesy, speed, accuracy and personal service. Readers who shopped at independents were twice as likely as chain drug store shoppers to characterize their pharmacist as easy to talk to and able to give them a one-on-one consultation.

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